For more than a century, Fowler’s Chocolates has been known for its sponge candy, a chocolate-coated, meringue-like toffee first brought to Buffalo by Joe Fowler in 1910. It has a devoted following in western New York, and Fowler’s is now taking advantage of new ways to bring their regional specialty to a national audience through their e-commerce store. That’s where Facebook ads come in.
This often neglected page of a website is your opportunity to tell your customers why you are a great fit. Read this great article by Braveen Kumar at Shopify for great tips on how to write a great About Us page.